Four car makers (Ford, General Motors (blog article), Rivian (blog article), and now Volvo (blog article)) have announced that starting about a year from now, their newly manufactured EVs will have a charging port that permits charging at Tesla supercharging stations. This will doubtless trigger the Osborne Effect (Wikipedia article):
The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company’s announcing a future product prematurely.
The term alludes to the Osborne Computer Corporation, whose second product did not become available until more than a year after it was announced. The company’s subsequent bankruptcy was widely blamed on reduced sales after the announcement.
(See Canonical list of domino clicks for adoption of Tesla charging plugs.)
Scott Adams has addressed this “phenomenon” a few times in the Dilbert series. I can’t find my favorite example, but this is good as well: https://justintopliff.com/blog/email-wrote-released-vts-first-product-roadmap/